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Services

E-commerce PPC services built around
commercial outcomes.

PPC and paid media services for e-commerce and Shopify brands in the US and worldwide. See the dedicated pages for Meta Ads management, Google Ads management and Shopify marketing. Each service starts from the problem it solves, lists exactly what you get, and ends with the result it has already produced for someone else.

All services

01Meta · Google · TikTok

E-commerce Performance Marketing

Problem

Spend is scaling faster than profit.

What I do

Account architecture, budget allocation by marginal return, creative rotation across channels.

Deliverables
  • Channel and account architecture
  • Budget allocation by marginal return
  • Creative rotation and testing plan
  • Weekly performance reporting

$50M+ managed across 200+ brands

Discuss this service
02Shopify · Hotjar · GA4

Conversion Rate Optimization

Problem

Traffic arrives, but the store doesn't convert it.

What I do

Collection structure, tagging, navigation and landing-experience fixes driven by behavior data. Shopify marketing

Deliverables
  • Behavior and funnel analysis (Hotjar, GA4)
  • Collection, tagging and navigation fixes
  • Landing-page and checkout recommendations
  • Test plan with success metrics

34.30 peak ROAS after Shopify & funnel fixes — USA apparel

Discuss this service
03All paid channels

Full-Funnel Ad Strategy & Implementation

Problem

Prospecting and retargeting fight inside the same campaigns.

What I do

TOF / MOF / BOF structure, stage-matched creative and a staged scaling plan.

Deliverables
  • TOF / MOF / BOF campaign structure
  • Stage-matched creative brief
  • Audience development plan
  • Staged scaling plan
Discuss this service
04Meta · Google

Lead Generation for Service Businesses

Problem

Leads are expensive, low-intent — or both.

What I do

Audience segmentation, mid-funnel nurture, frequency control and A/B testing.

Deliverables
  • Audience segmentation and exclusions
  • Mid-funnel nurture campaigns
  • Frequency and budget controls
  • A/B testing program

−40% CPL — USA wellness & home services

Discuss this service
05Google Ads · GA4

Google Performance Max & Search

Problem

High-intent demand is going to competitors.

What I do

Performance Max and Search campaigns built around intent, feeds and conversion value. Google Ads management

Deliverables
  • Search and PMax campaign build
  • Feed and asset-group structure
  • Conversion-value setup
  • Search-term and placement hygiene

+60% traffic & session time — luxury watch brand (USA)

Discuss this service
06Meta · Pixel · CAPI

Facebook & Instagram Ads Optimization

Problem

Ad fatigue, broad targeting and a creeping CPA.

What I do

Audience structure, creative testing incl. UGC, bid strategy and server-side tracking. Meta Ads management

Deliverables
  • Account and audience restructure
  • Creative testing incl. UGC
  • Bid strategy
  • Pixel + Conversions API setup

51.79 peak ad-set ROAS on $186.8K spend — USA fashion

Discuss this service
07Mailchimp · Remarketing

Email Marketing & Retention

Problem

Every sale is paid for twice because customers don't return.

What I do

Automated sequences, segmented campaigns and remarketing built for repeat purchase.

Deliverables
  • Automated lifecycle sequences
  • Customer segmentation
  • Remarketing audiences
  • Repeat-purchase reporting

Lifecycle automation & remarketing for seasonal fashion collections

Discuss this service
08GA4 · GTM · Shopify

Marketing Analytics & Decision-Making

Problem

Nobody trusts the numbers, so budget follows habit.

What I do

Tracking integrity, attribution clean-up and reporting a CMO can act on.

Deliverables
  • Tracking audit (GA4, GTM, Pixel, CAPI)
  • Attribution clean-up
  • Reporting framework and dashboards
  • Budget decision cadence
Discuss this service
Engagements

Ways to work together.

Start with an audit, hand over the whole channel mix, or bring in a senior lead for strategy and training.

A

Ad Account Audit

A structured teardown of Meta, Google, TikTok or Snapchat with a prioritized fix list.

Start here
B

Monthly Performance Retainer

End-to-end paid media ownership across channels, with regular reporting.

Start here
C

Growth Consulting / Fractional Lead

Strategy, budget allocation and reporting frameworks for in-house or agency teams.

Start here
D

Team Training & Enablement

Practical paid media training for performance marketers — delivered to teams of 6–15.

Start here
03 — What I do

I don't just run ads.
I build growth systems.

Paid media is one lever. I work across the whole commercial funnel — acquisition, conversion, retention and measurement — so growth compounds instead of leaking between channels.

01

Acquisition

Paid media, customer acquisition, audience strategy and scalable campaign architecture.

Paid media, audience strategy, scalable campaign architecture.

KPI → CAC · ROAS · MER
02

Conversion

Landing pages, CRO, funnel optimization, product discovery and checkout performance.

Landing pages, CRO, funnel and checkout performance.

KPI → CVR · AOV · CPA
03

Retention

Email automation, customer segmentation, remarketing, lifecycle marketing and repeat purchase.

Email automation, remarketing and repeat purchase.

KPI → LTV · Repeat rate
04

Analytics

GA4, GTM, Pixel & CAPI, Shopify data, attribution and reporting that drives decisions.

GA4, GTM, Pixel & CAPI, reporting that drives decisions.

KPI → Signal quality · Trust
The engine — every stage has one accountable KPI
  1. TOFAwarenessReach · CTR
  2. MOFConsiderationView content · ATC
  3. BOFConversionCPA · CVR
  4. PurchaseRevenueROAS · AOV
  5. RetentionRepeat purchaseLTV · Repeat rate
08 — How I work

From business problem
to measurable growth.

Five stages, one principle: every channel is accountable for a number, and you always know what was spent, what it returned and what changes next.

  1. 01

    Audit & diagnose

    Account structure, tracking integrity, creative performance — and where budget is actually leaking.

    Structure, tracking, creative — and where budget leaks.

    You get → prioritized fix list
  2. 02

    Strategy & plan

    Full-funnel channel plan, budget split, and the KPI each channel is accountable for.

    Channel plan, budget split, one KPI per channel.

    You get → channel plan & KPIs
  3. 03

    Build & launch

    Campaign architecture, audiences, a creative testing framework and conversion tracking (Pixel / CAPI).

    Architecture, audiences, testing, Pixel / CAPI.

    You get → live, measured campaigns
  4. 04

    Scale & reallocate

    Continuous optimization, moving spend toward the highest-returning channels.

    Spend moves to the highest-returning channels.

    You get → compounding efficiency
  5. 05

    Report

    A clear commercial view for owners and CMOs: what was spent, what it returned, what changes next.

    What was spent, what it returned, what changes next.

    You get → board-ready reporting
09 — Who I work with

Built for the people
who own the number.

Different titles, the same underlying problem: growth that has to be profitable, defensible and repeatable.

Brand & Store Owners

"We're spending more every month, but profit isn't keeping up."

Why they work with me

D2C and retail brands on Shopify / WooCommerce that need paid acquisition to scale profitably — not just spend more.

Paid acquisition that scales profitably — not just spends more.

RetainerAccount audit

Agency Owners

"Our client accounts need senior hands we don't have in-house."

Why they work with me

A senior operator behind your client accounts: strategy, account audits, scaling and team training — white-label or named.

A senior operator behind your client accounts — white-label or named.

White-labelTeam training

CMOs & Marketing Heads

"I need channel numbers I can defend in a board meeting."

Why they work with me

An accountable partner for channel P&L: budget allocation, measurement you can trust, and reporting that holds up in a board meeting.

Budget allocation, measurement and reporting that hold up in a board meeting.

Fractional leadReporting
FAQ

Questions brands
ask first.

What does Zali Digital do?

Zali Digital is the performance marketing practice of Zulfiqar Ali. It helps e-commerce and Shopify brands, agencies and marketing leaders grow revenue profitably through paid media, conversion rate optimization and analytics.

Which ad platforms do you manage?

Meta (Facebook and Instagram), Google Ads including Search and Performance Max, TikTok and Snapchat — planned as one full-funnel system rather than separate channels.

Do you work with Shopify stores?

Yes. Most engagements are with D2C and retail brands on Shopify or WooCommerce, covering acquisition, conversion rate optimization and the tracking that connects ad spend to revenue.

Do you work with brands in the United States?

Yes. Zali Digital works with brands internationally, including in the USA — see the USA fashion and apparel case studies.

What do I get from an ad account audit?

A structured teardown of your Meta, Google, TikTok or Snapchat account — structure, tracking integrity and creative performance — with a prioritized fix list showing where budget is leaking.

Can you work with my agency, white-label?

Yes. Agencies can bring in a senior operator behind client accounts for strategy, audits, scaling and team training, either white-label or named.

How do we get started?

Book a free 30-minute strategy call or send an enquiry. The call is built around your numbers, with no pitch deck.

See the results in the case studies, read about Zulfiqar Ali, or book a strategy call.

Not sure which service fits?

Book a free 30-minute strategy call and we'll work it out from your numbers.

View case studiesBook a Strategy Call