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Case studies

Proof,
not promises.

Engagements across the USA, UK, Europe, Germany and Pakistan — real results, original Ads Manager screenshots where available, and the thinking behind them. Every figure is labelled with exactly what it measures.

FeaturedPakistan · Western fashion retail · Nov 2023 — Present

Scaling a leading Pakistani western fashion retailer

Challenge
Fragmented prospecting, over-reliance on automated campaigns, and sale traffic cannibalizing full-price margin.
Strategy
90-day architecture review → consolidated broad & value-based prospecting, first-party lists, dual-track full-price / sale.
Takeaway
The biggest gains came from restructuring signal — not spending more.

90-day architecture review → consolidated broad & value-based prospecting, first-party lists, dual-track full-price / sale.

MetaGoogleTikTokSnapchat
View full case study
E-commerce performance growth60–80%since November 2023
+42.69%ROAS lift
4Channels managed
USA · Fashion
51.79Peak ad-set ROAS
Total spend$186.8K
Ad-set CPA$0.44–1.17

Total spend $186.8K · Ad-set CPA $0.44–1.17

Scaling a fashion brand in the USA

Challenge: Broad targeting, ad fatigue, no retargeting, budget on underperforming segments. Strategy: Full-funnel segmentation, dynamic catalog retargeting, UGC and bid-cap control.

Structure and creative diversity beat bigger budgets.

Full-funnelUGC
View case study
USA · Fashion apparel
34.30Peak ROAS
Total spend$213.1K
StoreShopify CRO

Total spend $213.1K · Store Shopify CRO

Fixing foundations for a USA apparel brand

Challenge: TOF, MOF and BOF mixed in one campaign; weak store structure. Strategy: Funnel-stage campaigns, collection & tag fixes, creative testing.

Fix the foundations before you scale the spend.

FunnelShopify
View case study
Germany · E-commerce
OrdersPrimary KPI
Business modelD2C
ApproachData-led

Business model D2C · Approach Data-led

Growing online conversions for Patchlab

Challenge: Turning a considered, custom purchase into consistent online orders. Strategy: Conversion-first KPI, data-driven budget calls, a lower-friction path to purchase.

Remove doubt before you add traffic.

E-commerceCRO
View case study
USA · Luxury watches
+60%Website traffic & session time
Channels2
Conversion workCRO

Channels 2 · Conversion work CRO

Bringing high-intent buyers to a US luxury watch brand

Challenge: High-ticket product, long consideration, cheap clicks wasting budget. Strategy: Google Search and Performance Max for intent, plus CRO for premium buyers.

The right visitors beat more visitors.

Google AdsPMax
View case study
USA · Wellness & home services
−40%Cost per lead (CPL)
Business modelLeads
MethodA/B

Business model Leads · Method A/B

Cutting cost per lead for US home services

Challenge: Broad targeting and untested ads pushing up cost per lead. Strategy: Precise audience segmentation and structured A/B testing.

Fewer, better-matched people cost less per lead.

Lead genA/B testing
View case study
UK · Fashion
6.24Blended purchase ROAS
Peak line ROAS34.56
Total spend£156,094.21

Peak line ROAS 34.56 · Total spend £156,094.21

Launching a UK fashion brand from zero

Challenge: No ad history, audiences or structure. Strategy: Full-funnel framework, stage-matched creative and gradual scaling.

A structured launch compounds from day one.

MetaLaunch
View case study
Europe · Lead generation
€0.94Cost per registration
Registrations at €0.95805
Total spend€18,842.29

Registrations at €0.95 805 · Total spend €18,842.29

Optimizing lead generation in Europe

Challenge: Broad audiences, generic copy, frequency above 30. Strategy: High-intent targeting, mid-funnel nurture, frequency caps.

Efficiency comes from who you exclude.

Lead genMeta
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Pakistan · Fashion
26.81Peak line ROAS
Total spendPKR 180.4M
Pixels consolidated4 → 1

Total spend PKR 180.4M · Pixels consolidated 4 → 1

Fixing the tracking behind a Pakistani fashion brand

Challenge: Catalog in another Business Manager, four competing pixels. Strategy: One Business Manager, one primary pixel, a balanced campaign mix.

Clean signal is a performance lever.

MetaTracking
View case study
Pakistan · Consumer products
PKR 233.4MTotal spend managed
ROAS on a top line18.83
Cost per purchasePKR 226

ROAS on a top line 18.83 · Cost per purchase PKR 226

Scaling visibility beyond a few products

Challenge: Only a handful of products promoted, no UGC, weak remarketing. Strategy: Full-catalog promotion, UGC and video, event-based remarketing.

Range visibility unlocks demand you already have.

MetaUGC
View case study
USA · Fashion
51.79Peak ad-set ROAS
Total spend$186.8K
Ad-set CPA$0.44–1.17

Total spend $186.8K · Ad-set CPA $0.44–1.17

Scaling a fashion brand in the USA

Challenge: Broad targeting, ad fatigue, no retargeting, budget on underperforming segments. Strategy: Full-funnel segmentation, dynamic catalog retargeting, UGC and bid-cap control.

Structure and creative diversity beat bigger budgets.

Full-funnelUGC
View case study
USA · Fashion apparel
34.30Peak ROAS
Total spend$213.1K
StoreShopify CRO

Total spend $213.1K · Store Shopify CRO

Fixing foundations for a USA apparel brand

Challenge: TOF, MOF and BOF mixed in one campaign; weak store structure. Strategy: Funnel-stage campaigns, collection & tag fixes, creative testing.

Fix the foundations before you scale the spend.

FunnelShopify
View case study
Germany · E-commerce
OrdersPrimary KPI
Business modelD2C
ApproachData-led

Business model D2C · Approach Data-led

Growing online conversions for Patchlab

Challenge: Turning a considered, custom purchase into consistent online orders. Strategy: Conversion-first KPI, data-driven budget calls, a lower-friction path to purchase.

Remove doubt before you add traffic.

E-commerceCRO
View case study
USA · Luxury watches
+60%Website traffic & session time
Channels2
Conversion workCRO

Channels 2 · Conversion work CRO

Bringing high-intent buyers to a US luxury watch brand

Challenge: High-ticket product, long consideration, cheap clicks wasting budget. Strategy: Google Search and Performance Max for intent, plus CRO for premium buyers.

The right visitors beat more visitors.

Google AdsPMax
View case study
USA · Wellness & home services
−40%Cost per lead (CPL)
Business modelLeads
MethodA/B

Business model Leads · Method A/B

Cutting cost per lead for US home services

Challenge: Broad targeting and untested ads pushing up cost per lead. Strategy: Precise audience segmentation and structured A/B testing.

Fewer, better-matched people cost less per lead.

Lead genA/B testing
View case study
UK · Fashion
6.24Blended purchase ROAS
Peak line ROAS34.56
Total spend£156,094.21

Peak line ROAS 34.56 · Total spend £156,094.21

Launching a UK fashion brand from zero

Challenge: No ad history, audiences or structure. Strategy: Full-funnel framework, stage-matched creative and gradual scaling.

A structured launch compounds from day one.

MetaLaunch
View case study
Europe · Lead generation
€0.94Cost per registration
Registrations at €0.95805
Total spend€18,842.29

Registrations at €0.95 805 · Total spend €18,842.29

Optimizing lead generation in Europe

Challenge: Broad audiences, generic copy, frequency above 30. Strategy: High-intent targeting, mid-funnel nurture, frequency caps.

Efficiency comes from who you exclude.

Lead genMeta
View case study
Pakistan · Fashion
26.81Peak line ROAS
Total spendPKR 180.4M
Pixels consolidated4 → 1

Total spend PKR 180.4M · Pixels consolidated 4 → 1

Fixing the tracking behind a Pakistani fashion brand

Challenge: Catalog in another Business Manager, four competing pixels. Strategy: One Business Manager, one primary pixel, a balanced campaign mix.

Clean signal is a performance lever.

MetaTracking
View case study
Pakistan · Consumer products
PKR 233.4MTotal spend managed
ROAS on a top line18.83
Cost per purchasePKR 226

ROAS on a top line 18.83 · Cost per purchase PKR 226

Scaling visibility beyond a few products

Challenge: Only a handful of products promoted, no UGC, weak remarketing. Strategy: Full-catalog promotion, UGC and video, event-based remarketing.

Range visibility unlocks demand you already have.

MetaUGC
View case study
Pakistan · Western fashion retail

Scaling a leading Pakistani western fashion retailer

Challenge

Fragmented campaign architecture; over-reliance on automated placements; full-price and sale traffic competing; underused first-party data; budget allocation by habit.

Strategy

Consolidate, activate, separate.

Results
60–80%E-com growth
+42.69%ROAS lift
4Channels

The biggest gains came from restructuring signal — not spending more.

Read the full case study
USA · Fashion

Scaling a fashion brand in the USA

Challenge

Broad and inefficient targeting; ad fatigue and a weak content strategy; no retargeting strategy; budget misallocation.

Strategy

Full-funnel campaigns, dynamic retargeting, creative diversification, bid strategy, data-driven scaling.

Results
51.79Peak ad-set ROAS
$0.44+Ad-set CPA
$186.8KSpend

Structure and creative diversity beat bigger budgets.

Read the full case study
USA · Fashion apparel

Fixing foundations for a USA apparel brand

Challenge

Website issues; inefficient ad strategy; no funnel-based approach.

Strategy

Funnel-stage campaigns, shopify restructure, engagement-based audiences, creative and copy testing.

Results
34.30Peak ROAS
$213.1KSpend
ShopifyStore

Fix the foundations before you scale the spend.

Read the full case study
06 — Results & impact

The results wall.

Return, efficiency and growth across engagements. Every figure comes from a case study or role on this site and is labelled as it appears in the source — nothing estimated, nothing rounded up.

Peak return on ad spend by engagement

Peak ROAS · total spend
USA · FashionUSA fashion
51.79$186.8K
USA · ApparelUSA apparel
34.30$213.1K

Peak ROAS = the best-performing ad set or line in each account's Ads Manager export, scaled to the highest (51.79). Spend is the total for the period, in the currency each account ran in.

Cost reduction

Indexed · before = 100
CPL — USA wellness & home −40%
BeforeAfter
Lowest ad-set acquisition cost
$0.44per purchase at 51.79 peak ad-set ROAS — USA fashion
Traffic & session time +60% Luxury watch brand, USA
Peak monthly spend $4M+ Single-month spend managed
Peak daily spend $200K+ Single-day spend managed
Teams trained 6–15 Performance marketers per team

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