Meta Ads agency for e-commerce and Shopify brands
Zali Digital plans, builds and manages Facebook and Instagram advertising for e-commerce brands in the US and worldwide. The goal is not more clicks or a prettier ROAS screenshot. It is profitable revenue you can see in Shopify, not only in Ads Manager.
In short
Zali Digital is a performance marketing agency led by Zulfiqar Ali, a Meta Certified Media Buying Expert who has managed $50M+ in ad spend across 200+ brands. Meta Ads engagements cover tracking (Pixel and Conversions API), campaign structure, creative testing, budget scaling and reporting. You work directly with the founder, not a junior account manager.
What a Meta Ads agency should do for an e-commerce brand
Facebook and Instagram are where most e-commerce brands find new customers, but Meta now automates much of the targeting and bidding. That shifts the work. A good Meta Ads agency spends less time on audience tricks and more time on the inputs the algorithm depends on: clean purchase data, a sensible campaign structure, a steady supply of new creative and a store that converts the traffic it is sent.
That is the scope of a Zali Digital engagement. Every account is run against a business number agreed at the start, such as new-customer CAC, blended MER or contribution margin, not a platform metric on its own.
Meta Ads management services
Tracking and data quality
Meta Pixel and Conversions API (CAPI) setup or repair, event deduplication, match quality and a reconciliation of Meta-reported purchases against Shopify orders, so budget decisions rest on numbers you can trust.
Account and campaign structure
A simple, scalable structure for prospecting, retargeting and existing customers, including Advantage+ sales campaigns where they fit, with each campaign tied to one job and one KPI.
Creative strategy and testing
A testing framework for hooks, angles and formats (UGC, static, video and catalog ads), with clear rules for when a creative wins, when it is fatigued and what to brief next.
Catalog and dynamic product ads
Product feed checks, product sets and dynamic retargeting for stores with larger catalogs.
Budget allocation and scaling
Staged scaling plans, frequency control and spend moved toward the campaigns and audiences with the best marginal return.
Reporting
Plain-English reporting for owners and CMOs: what was spent, what it returned in Shopify, and what changes next.
Meta Ads results from real accounts
Every figure below is labeled exactly as it appears in the ad account and is explained in the full case study.
- USA fashion brand: a 51.79 peak ad-set ROAS on $186.8K of spend, with ad-set CPA between $0.44 and $1.17, after a full-funnel rebuild with catalog retargeting and UGC. Read the case study.
- USA apparel brand: a 34.30 peak ROAS on $213.1K of spend after separating funnel stages and fixing the Shopify store structure. Read the case study.
- USA wellness and home services: cost per lead reduced by 40% through audience segmentation, mid-funnel nurture and A/B testing. If your own campaigns are struggling, start with why Meta ads are not generating sales or leads.
Peak ROAS is the best-performing ad set or line in each account, not the blended result. Results depend on the product, margins, offer and starting point of every brand.
How an engagement works
- Audit. Tracking, structure, creative performance and where budget is leaking. You get a prioritized fix list.
- Plan. Campaign structure, budget split, creative testing plan and the KPI each campaign is accountable for.
- Build and launch. Tracking fixes, campaigns, audiences and the first round of creative tests.
- Optimize and scale. Ongoing optimization, new creative rounds and budget moved to what is working.
- Report. A regular commercial review: spend, Shopify revenue, CAC and the next set of changes.
Who this is for
- Shopify and DTC brands that already have product-market fit and want to scale paid social profitably.
- Brands whose Meta spend is growing faster than profit, or whose ROAS dropped after scaling.
- Founders who want a senior operator on the account instead of a large agency team.
- Marketing leads and agencies that need an experienced second pair of hands, white-label or named.
Zali Digital is based in Lahore, Pakistan, with a US business contact in New Jersey, and works remotely with brands across the United States, the UK and Europe.