Google Ads management for e-commerce brands
Google Ads management services for US and international e-commerce brands. I plan, build and manage Search, Shopping and Performance Max campaigns around your margins, not just your ROAS, with conversion tracking you can trust and reporting that ties ad spend to revenue.
Not sure where your account stands? Start with a Google Ads audit.
In short
Zali Digital is a performance marketing agency led by Zulfiqar Ali, a Google Ads certified marketer with $50M+ in managed ad spend across Meta, Google, TikTok and Snapchat. Google Ads engagements cover conversion tracking, account structure, Search and branded campaigns, Shopping and Performance Max, product feed quality, bidding and reporting.
Proof
US luxury watch brand: a 60% increase in traffic and session time, built on Search and Performance Max campaigns structured around intent, feeds and conversion value. Read the case study →
Why e-commerce Google Ads need a different approach
Generic PPC management optimizes for clicks and cost per click. E-commerce accounts need to be managed on revenue, margin and new customers. That means separating branded from non-branded demand, keeping Performance Max from taking credit for sales you would have made anyway, and feeding Google accurate conversion values so Smart Bidding chases profitable orders.
Google Ads management services
Conversion tracking and GA4
Google Ads conversion tracking, enhanced conversions, GA4 and Google Tag Manager checked end to end, with purchase values that match Shopify.
Search campaigns
Keyword and search term management, negative keywords, and a clear split between brand and non-brand intent so each is judged on its own numbers.
Shopping and Performance Max
Performance Max and Shopping campaigns structured around product groups, margins and best sellers, with asset groups and audience signals that reflect how customers actually buy.
Product feed quality
Merchant Center feed checks for titles, attributes and disapprovals, because the feed decides which searches your products can show for.
Bidding and budgets
Bid strategies and targets set from your margins, and budgets moved toward the campaigns with the best marginal return.
Reporting
Reporting that ties Google Ads spend to Shopify revenue and new-customer acquisition, not just platform ROAS.
Google Shopping and Performance Max management
For most e-commerce brands, Shopping and Performance Max drive the majority of Google revenue, and they are where accounts waste the most. Management covers:
- A clean product feed: titles, product types, custom labels and GTINs that help Google match products to the right searches, with Merchant Center errors fixed.
- Campaigns split by margin and performance: best-sellers, high-margin lines and low-performers get their own budgets and targets instead of one catch-all campaign.
- Performance Max with guardrails: brand exclusions, search-term and placement checks, and asset groups built around product categories, so Performance Max does not take credit for branded searches you would have won anyway.
- Search alongside Shopping: brand and high-intent category keywords run in Search, with negatives shared across campaigns.
Start with a Google Ads audit
If you already run Google Ads, an audit is the fastest way to see what is working and what is wasting budget. It covers:
- Conversion tracking: whether purchases and revenue are recorded once, accurately, in Google Ads and GA4
- Account structure: campaigns, budgets and bidding strategies
- Search terms: wasted spend and missing negatives
- Product feed and Merchant Center health
- Performance Max: brand cannibalization and asset quality
- A prioritized list of fixes
Google Ads results
A luxury watch brand in the US saw a 60% increase in traffic and session time in a consulting engagement led by Zulfiqar Ali, built on Search and Performance Max campaigns structured around intent, feeds and conversion value. More examples, across Meta and Google, are in the case studies. Results depend on the product, margins and starting point of every account.
Why work with an e-commerce PPC consultant, not a generalist agency
- Led by the founder. Zulfiqar Ali plans and oversees the work on your account, rather than handing it to a junior account manager after the sales call.
- Built for e-commerce. Campaigns are built around products, margins, feeds and repeat customers, not lead forms.
- Proven at scale. Google Ads certified, with more than $50M in ad spend managed across Google, Meta and other platforms.
- Google and Meta together. If you also advertise on Meta, both channels are planned and measured together, so they are not competing for the same customers or the same credit.
- You own everything. Your account, data and campaigns stay yours.
How an engagement works
- Audit. Tracking, account structure, search terms, feed health and wasted spend. You get a prioritized fix list.
- Plan. Campaign structure, budgets and the KPI each campaign is accountable for.
- Build and launch. Tracking fixes, restructured campaigns and feed improvements.
- Optimize and scale. Ongoing search term, bidding and budget optimization.
- Report. A clear view of spend, revenue, new customers and what changes next.
Who this is for
- Shopify and e-commerce brands spending on Google Ads without a clear view of profit.
- Brands relying on Performance Max that want to know what it is really adding.
- Brands running Meta Ads that want Google and Meta managed as one budget.
- Agencies that need a senior Google Ads operator behind client accounts.
Zali Digital is based in Lahore, Pakistan, with a US business contact in New Jersey, and works remotely with brands across the United States, the UK and Europe.