Growing online conversions for Patchlab — a conversion-first growth strategy.
Client overview
Patchlab is a Germany-based e-commerce brand that sells custom patches and branded merchandise online at patchlab.de. Zali Digital managed the brand’s e-commerce growth strategy, with one commercial goal in view: more completed orders, not just more traffic.
The challenge
Custom products are a considered purchase. Before a buyer orders, they need confidence in three things — and paid traffic that skips them rarely converts:
Design confidence. Shoppers need to see what their finished patch will look like before they commit.
Price and quantity clarity. Custom orders vary by size, quantity and finish, so unclear pricing stalls checkout.
Trust at a distance. An international buyer is ordering from a store they may never have used before.
Business objectives
Grow completed online orders (conversions), the brand’s primary KPI.
Spend acquisition budget where it actually produces orders.
Give the team a clear, repeatable view of what is working.
Strategy & execution
Reviewed account structure, tracking and store journey to find where intent was being lost.
Set conversions — not clicks or reach — as the number every channel is judged on.
Budget and creative calls were made from store and ad data, not habit.
Campaigns structured by buyer intent, so new and returning shoppers saw the right message.
Landing experience reviewed against the three buyer questions above: design, price, trust.
Conversion tracking checked so every order could be attributed and acted on.
Spend moved continuously toward the campaigns that produced orders.
Results & growth
Performance figures for this engagement are not published yet; they will be added once verified account data is available.
No campaign screenshots or verified figures for this engagement are published on this page.
Key growth drivers
Conversion as the north-star KPI. Every channel was judged on orders, so budget did not drift toward cheap clicks.
Data over habit. Budget and creative calls came from store and ad data.
Removing purchase friction. Design, price and trust questions answered earlier in the journey.
Final takeaway
"For custom products, growth comes from removing doubt, not adding traffic. Measure orders, answer the buyer’s questions early, and scale only what converts."
Let’s grow your business. Facing a similar challenge?
Book a Strategy Call →