Scaling visibility beyond a few products — range unlocks demand.
Client overview
A high-demand product line had little online visibility: campaigns pushed only a few products with static creative. Zali Digital widened reach with full-catalog promotion, UGC and event-based remarketing across PKR 233.4M of spend.
The challenge
Demand existed, but the ads only showed a sliver of the range:
Limited product exposure. Only a small part of a large catalog was promoted.
No UGC. Static creative instead of user-generated content that builds trust.
Unstructured campaigns. Selected products only, with no testing of wider visibility.
Missed retargeting. High-intent visitors who did not buy were rarely re-engaged.
Business objectives
Put the whole high-potential range in front of buyers.
Build trust with authentic content.
Recover high-intent visitors who left without buying.
Strategy & execution
Every high-potential product received visibility.
Testimonials, demos and influencer content for authenticity.
Top products identified in analytics and scaled across segments.
Visitors who interacted but did not buy were re-engaged.
Results & growth
A top line returned 18.83 ROAS on PKR 336,420.89, with 1,487 purchases at PKR 226.24 each.
Further lines at 14.87, 14.76 and 14.17 ROAS, including one with 3,137 purchases.
Product visibility expanded well beyond the originally promoted items.
Campaign evidence
Meta Ads Manager export, Jan 2022 — Feb 2025, sorted by ROAS: amount spent, results, cost per result and ROAS. Total spent PKR 233,419,079.68. No account names or IDs are shown. Click to open full size.
Key growth drivers
Range visibility. Showing the full catalog unlocked demand that already existed.
Authentic creative. UGC and video built trust that static images could not.
Remarketing on intent. Visitors who showed interest were brought back.
Final takeaway
"Range visibility unlocks demand you already have. Show buyers the whole catalog, prove it with real customers, and follow up on intent."
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